COVID-19 forced a paradigm shift already in its infancy into full bloom. That shift? Moving from in-person, analog marketing to digital, online marketing. If you’re a small business owner who wants to learn how digital marketing can help your business in 2021, this guide is here to help you.
An Important Note About Digital Marketing
Digital marketing, like all marketing, is an ever-evolving field. What platforms and content formats have excellent reach one year may accomplish nothing for your business the next. That’s why it’s critical to stay tuned to important trends in the digital marketing world to maximize your benefits.
With that important notice out of the way, let’s dive into how to use digital marketing to grow your business.
Step One: Create a Web Presence
If this seems like a no-brainer to you, you’re a step ahead of the curve. Having a well-designed, well-maintained website and social media page is crucial for the businesses of today. With in-person sales limited, having online ordering options can be the difference between survival and bankruptcy.
Having a website builds relevance and trust. If you don’t have one, over half your potential customers don’t believe you’re a legitimate business. These days, if you don’t have a website, social media page, or both, you won’t be taken seriously.
Step Two: Choose Your Focus
Do you want to focus primarily on email marketing, social media marketing, or both? If you choose social media marketing, do you want to do it on all platforms, or focus on one?
Each of these fields requires different types of content creation. If your focus is Instagram marketing, you need to ensure your pictures are visually appealing and tagged well for visibility.
If you want to advertise on a video platform, you’d best make sure your videos are clean-looking and professionally edited. We’ve all seen poorly shot and edited commercials for older local businesses. They rarely serve to attract new audiences, rather appealing to legacy buyers.
You can’t afford that kind of hubris and legacy reliance as a new business owner, so keep it clean and snappy.
Step Three: Organic or Inorganic Shares
You should decide early on whether you’d rather rely on organic shares or use bots to augment them. Some dislike the idea of using bot likes and follows, but their growth benefits for businesses can’t be denied.
However, by the same token, if people discover that you’re using bots to inflate your numbers, they might lose trust in your business. Especially now that so much of marketing focuses on portraying companies as authentic and genuine. So, weigh your options well.
Putting It All Together
So, if you want to grow your business through digital marketing in 2021, you now know what you must do. You must have a web presence for your business. You should decide carefully which content you produce. Then, choose whether you want to rely on organic or inorganic page growth. Once you have these three decisions in mind, you’re ready to enter the digital marketing age.
If you enjoyed this marketing content and would like some more ideas on how to increase your business, check out our blog daily for more information!